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Minolta South Africa’s colour sales soar in february

Bidvest Group company, Minolta South Africa’s colour copier/printer sales continue to soar with February being an all-time record month for the business technology company. Minolta SA colour division manager, Marianna Gdanis, says the company sold 112 Konica Minolta colour copier/printers in February. “Considering we sold a total of 419 units in 2004 and 680 units in 2005, February’s sales figures are exceptional,” she says. “These numbers would then indicate that we will be able to double our performance of 2005.” Having topped the colour market for the past four year, sales figures such as these are an indication that Minolta SA has every chance of retaining its lead in the market.

Its colour division continues to experience massive growth year on year, mirroring the global explosion of the colour market and the ongoing demand for faster, better quality and value-for-money colour devices. Gdanis says February’s high sales were largely due to the introduction of the Konica Minolta bizhub C250, a compact digital colour multifunctional device that prints colour and monochrome at 25 pages per minute. “In addition, we introduced our production printer/copier in the form of the Konica Minolta bizhub PRO C500, a 51 pages-per-minute (ppm) in colour and monochrome device designed for high volume document production as well as all print-on-demand jobs,” says Gdanis. She says business is realising that colour communicates faster than black and white, that people are more willing to read a document that is in colour, that colour improves comprehension and recognition and that it accelerates learning.

Gdanis says in the past corporates were hesitant to invest in colour devices. “They were concerned about the high costs relating to the internal abuse of colour devices, as well as network compatibility. “Minolta SA’s Integrated Systems Information Exchange (MiSix) was introduced more than 10 years ago to take care of concerns such as these. Now clients can recover costs and manage expenses associated with colour prints, copies, faxes and scans by simply having a document management system installed. Document production costs can broken down by user, department, cost centre, project or billing code, depending on the client’s requirements,” says Gdanis. While most Konica Minolta colour devices are compatible with a wide range of networks, it is MiSix’ responsibility to ensure integration with any set-up, even if it means developing the software do it.

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